Madri Excepcional Lager Beer 24 x 440 ml (cans)

Product Information

You can view information on cookie use at any time via the privacy policy link at the bottom of any page on the site. That’s when Madrí had its moment, with its associations of drinking outdoors in the sun, and symbolising the one thing we wanted most: holidays. Even if you’re a neutral beer-drinker, you’re not going to find it offensive, and you’re not going to find it tasteless. Its branding is inspired by the term “Chulapo” – originally a group of people in Madrid during the 19 th century who were famous for their elaborate style of dress and cheeky attitude.

Molson Coors launches Madri Excepcional - The British Guild Molson Coors launches Madri Excepcional - The British Guild

In the UK and Ireland we now have six breweries, with our UK home in the renowned brewing town, Burton-upon-Trent, and a nearly 300-year-old cider press in Suffolk.

I’ve drank Madri on it’s own as well as having a burger with it, and it does the job well on both occasions. They originated from a sense of pride for their neighbourhood where they were born and raised, famous for their vibrant and elaborate style of dress. I bought a couple of ale glasses I couldn't find elsewhere and they were delivered a few days later - very safely wrapped!

Beer - Spanish Lager - Tesco Groceries Beer - Spanish Lager - Tesco Groceries

One said: ‘I’m increasingly convinced it’s a marketing tool for something else and not a real lager. If someone’s got a lager with branding that’s doing really well, then all the other big groups copy it,’ Brown explains. But let’s shatter those Spanish-soaked lager dreams: Madrí isn’t made in Madrid, as the name might suggest. Please let me know if you have featured me in your blog, magazine or publication and I will add your button. Ryan Mcfarland, Regional Business Director, Western Europe at Molson Coors, said: “We’re so excited to be bringing this great collaboration with Carlos and the team at La Sagra to UK drinkers.While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for reading the product packaging and label prior to use. Today, the term is often used to refer to people from Madrid and this sense of style and attitude that lives on in the city. The Madrí we have in the UK, Madrí Excepcional, is a collaboration with the original brewer La Sagra and worldwide brand Malson Coors (aka the Coors beer brand). Finally, it seemed that the pandemic was behind us, with the majority of government restrictions having been lifted the month before. I do find the larger bottle you can get is too much for me whereas the size of these cans is just right.

Madri Excepcional Lager Beer 24 x 330 ml (bottles),Package Madri Excepcional Lager Beer 24 x 330 ml (bottles),Package

While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Carlos Garcia, Founder and CEO of La Sagra Brewery, said: “La Sagra is founded on taking the best of the diverse cultures that surround us and applying innovative brewing techniques to create great tasting beers that stand out from the crowd. This beer glass is one of the vast selection available from GarageBar so have a look at some of our other glasses from around the world! He adds that an unconfirmed rumour in the beer world is that Madrí is simply Coors Light with extra hop extract added to it.The chalice features a colourful printed logo to complete the experience of enjoying your favourite beer. Like most lagers, sorry 'beers' this just lacks any flavour, I do much prefer a proper real ale beer or craft lager but when I see something new I figure to give it a go, this is no descript, bland and like many other mass produced lagers, nothing at all special. Having seen first-hand the fusion that Madrid and the surrounding area embodies Carlos applies that ‘Fusion' philosophy to the beers he brews to create beers loved by all. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.