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Koski, Genevieve (June 17, 2008). "Taste Test: Mountain Dew "Quest" Doritos". A.V. Club. Archived from the original on April 27, 2009 . Retrieved July 15, 2009. Doritos Girl" Ali Landry Scores A Three-peat at Super Bowl XXXV in New Doritos Commercial". Archived from the original on June 13, 2007 . Retrieved July 2, 2007. Radio, Virgin (October 6, 2022). "Love pizza? Doritos launches new three-cheese and pepperoni flavour crisps". virgin Radio. Archived from the original on October 6, 2022 . Retrieved October 6, 2022.
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U.S. Products Made Without Pork (Porcine) Enzymes". Frito-Lay. October 18, 2012. Archived from the original on January 16, 2013 . Retrieved October 22, 2012. In April 2013, Doritos released Doritos Locos Chips with Nacho Cheese and Cool Ranch to match Taco Bells campaign. Full List of Brands". Frito-Lay North America. Archived from the original on January 23, 2015 . Retrieved January 23, 2015.
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On February 21, 2013, the Doritos logo was changed again, [13] and the advertising slogan "for the bold" was adopted. [14]
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Doritos Super Bowl XLIII Commercial: New Flavor Pitch". YouTube. January 27, 2009. Archived from the original on June 19, 2010 . Retrieved July 15, 2009.Doritos launches first ever global campaign". Marketing Week. March 8, 2013. Archived from the original on April 20, 2013 . Retrieved April 17, 2013.
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Gustavo Arellano (2013). Taco USA: How Mexican Food Conquered America. Simon & Schuster. pp.208–209. ISBN 9781439148624. Archived from the original on July 15, 2023 . Retrieved September 15, 2017. In the spring of 2011, a Tapatio hot sauce flavor was released. In February 2011, Doritos Canada ran a competition to write the end of a commercial for two new flavors ("Onion Rings n' Ketchup" and "Blazin' Buffalo and Ranch"), and to vote for which of the two flavors would be taken off shelves when the contest ended. Onion Rings n' Ketchup received the most votes and remained on sale. [29] Schiller, Gail. "Doritos still the word for Colbert". The Hollywood Reporter . Retrieved November 23, 2016. a b Collier, Gene (January 7, 2004). "An expert weighs in on the Dorito case". Pittsburgh Post-Gazette. Pittsburgh, PA. Archived from the original on December 1, 2008 . Retrieved November 12, 2008. On September 20, 2011, retired Frito-Lay marketing executive Arch West, who was credited for creating Doritos as the first national tortilla chip brand, died in Dallas at age 97. [54] It is said that corporate response showed little enthusiasm to the tortilla chip idea, but more marketing research led to the Doritos release.Discontinued Doritos Flavors Too Beautiful For This World". September 17, 2014. Archived from the original on February 3, 2015 . Retrieved February 3, 2015. For the First Time-Ever 'The Colbert Report' Hits the Road – 'The Colbert Report: Dorito's Spicy Sweet Pennsylvania Primary Coverage From Chili-Delphi" . Retrieved April 4, 2008. [ dead link] Wooba.com – Doritos Rollitos Review". wooba.com. Archived from the original on January 16, 2013 . Retrieved November 1, 2012. In 1998, Doritos cast former Miss USA Ali Landry in a new Super Bowl Commercial. In the ad, filmed in a Laundromat, she plays a sexy customer who catches Doritos chips in her mouth as they come flying helter-skelter. The ad was such a success that Frito-Lay signed Landry, who became known as "The Doritos Girl," to a three-year contract. [40] The brand's marketing campaigns have included many television commercials featuring Avery Schreiber, [36] Jay Leno, [3] and Ali Landry, [37] as well as product placement in movies, such as Wayne's World. [38] Super Bowl
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