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63 About this deal
Chelsea have seen the Premier League put a stop to a lucrative proposed deal for Paramount+ to become the club’s new primary shirt sponsor. Benfica confirmed on Tuesday night that River Plate will earn 25% of the transfer fee, around 30m euros. Tempus Ex Machina, with whom Chelsea signed a seven-year product partnership in April, acquired Biocore to form Infinite Management, whose partners include Silver Lake. The top 100 consists of a bunch of different teams, though City, Arsenal and Liverpool players appear the most with 16 players hailing from each club. Chelsea are now closing in on making a major sponsorship breakthrough after months of toil. Following the announcement of a deal for Nottingham Forest with betting company Kaiyun, the Blues are now the only team in the Premier League without a primary shirt partner.
Video games are the most popular form of entertainment nowadays, and football is also at the top as the sport that moves the world. It's no secret that the most successful sports franchise in gaming is the now-defunct FIFA, and over the years, the worlds of gaming and football have joined forces. This time, a video sparked excitement about a supposed collaboration at the highest level, but it may not be what people think. Will Chelsea and Nintendo join forces? Not quite The expectation that Stake, an online casino, would become the main sponsor was met with a great deal of criticism with the Premier League coming to a collective agreement that shirt-front gambling sponsors would no longer be utlised from the 2025/26 season. The possibility was also met with a degree of frustration due to work Chelsea's foundation has done to work on gambling harm awareness. John Rogers, Head of Global Partnerships at Chelsea, said: "Ahead of our exciting visit to the States in July and August for pre-season tour, we are very pleased to team up with such a prestigious name as Hilton for the future. We are proud to be the first football club to work alongside Hilton and look forward to rewarding their Hilton Honors members, and our fans, in innovative ways."Three’s relationship with Chelsea ran into controversy last year when the company suspended their sponsorship following the sanctions imposed on Roman Abramovich, the former owner. Chelsea were asked to remove the Three logo from their shirts, which proved impossible, and to take down or cover up their branding inside Stamford Bridge while the company’s corporate box was not used.
Chelsea Supporters Trust noted: "An online casino and betting company as the primary shirt sponsor is not in line with the commitment of growing Chelsea FC as a ‘world class’ organisation. “We understand Chelsea’s desire to maximise revenue streams across the whole club. Whilst we accept that it will happen, it must not take place at the expense of the club’s values.” Riyadh Air is proud to be the recently announced official sponsor of Atletico de Madrid, one of Europe’s leading clubs for the next four seasons," it reads.
Chelsea Football Club takes inspiration from the Game Boy for a big announcement
The Nintendo Switch has similar motion controls to those found on the Wii. Simply attach the Joy-Con straps to your wrists to experience intuitive motion controls. IR cameras in each controller will detect the motion of objects and transmit it to the 6.2-inch colour touchscreen or in 1080p full HD to your television. There are even accelerometers, ambient light sensors and gyros to maximise your enjoyment during gameplay. Chelsea had been hopeful of arriving at a new partnership before now due to the financial implications at stake but there is now fresh optimism of an announcement within the next six weeks. It comes after the mobile group decided against extending their three-year agreement with the club. Polling its members, the Chelsea Supporters’ Trust has stated this week: "Over 77% of our voting members strongly disagree or disagree with the use of an online casino and betting company as the primary shirt sponsor."
However, under Uefa rules, Chelsea will only be allowed to register three of their January signings to their Champions League squad, regardless of age, with the club set to face Borussia Dortmund in the last 16 first leg on 15 February. Both Thomas Tuchel and Graham Potter had complained about the strenuous nature of last year’s visit, which involved training camps in Los Angeles and Orlando, plus games in Las Vegas, Charlotte, and Orlando as well. It was far too much travel, with far too many football and non-football commitments in far too hot and humid temperatures. It was just far too much in every sense, especially with everything else going on around and at the club. For each fair market value assessment, the Premier League considers submissions from the relevant club, the assessment of the independent expert and comparable data from within the league. Given that Sony's PlayStation brand is one of the key sponsors of the UEFA Champion's League, you'd expect the company to have sponsored loads of teams, but that's not the case. Sure, Sony itself has appeared on the shirts of Italian side Juventus and the Costa Rica-based Liga Deportiva Alajuelense, but the PlayStation name has only appeared on one jersey. That belonged to French division 2 side AJ Auxerre, and as well as getting the famous name, the shirt also had a PSP logo on it. Swish! Microsoft Image: MLS Chelsea agreed the WhaleFin deal before the Boehly-Clearlake takeover and the club’s latest owners are believed to be looking for the best companies and brands to align the club with, as well as the most lucrative contracts on offer.
It is the joint-sixth most expensive signing of all-time, equalling the 120m euros Barcelona paid for France forward Antoine Griezmann in 2019. Footy Headlines is pretty certain that Nintendo will not become Chelsea’s sponsor.The video only hints at the fact that the new Chelsea kit 2023-2024 will take inspiration from the 90s, and in particular the 1997-1999 Home kit. It's not easy to find that kind of player that when the game goes into a really high intensity he still displays good football."
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