DIRECTIONS Cerise Semi-Permanent Hair Colour - 88ml Tub

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Now lighten your hair: Although it's possible to get some really nice effects by applying directions hair dye to untreated hair, to get really vibrant colours you'll need to bleach your hair first. Allow the Directions hair dye to process for 15-30 minutes then rinse your hair thoroughly to reveal your new pink hairstyle.

After rinsing out the color, it is possible that the hair will transfer color to the towel or pillowcase. For best results use on bleached or pre-lightened hair, although some shades may give a sheen or hint of colour to darker hair. Next apply the dye: Your hair needs to be clean and grease free before you start, so wash it with a PH balanced shampoo, but don't condition it as conditioner can stop the dye taking properly. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.Applied on slightly yellow-y bleached hair, this came out amazingly vibrant, very much like sfx atomic pink - just slightly more muted. So for best results we always recommend doing both a strand test (to make sure you're going to like the finished colour) and a sensitivity test (to make sure you're not allergic to the ingredients) before using any of the hair colour/bleaching products. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average.

Start with a patch test: Directions hair dye has been used by thousands of people for over 30 years with no adverse reactions, but it's still best to always do a patch test. We have created a super helpful page with all the Do's and Dont's, tips and advice to help ensure you get the best results from your colour.p>3) Next apply the dye: Your hair needs to be clean and grease free before you start, so wash it with a PH balanced shampoo, but don't condition it as conditioner can stop the dye taking properly. If you're using a colour for the first time, we also suggest that you do a strand test; pick a strand of hair at the back of your head and apply directions hair dye to the last couple of inches, that way if the colour isn't what you wanted you'll know about it before you dye your whole head.